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Friday, 21 September 2007 |
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Audemars Piguet opened its new boutique on the first two floors of a ten-storey building in Tokyo’s high-profile Ginza district. This boutique provides an ideal showcase for the brand’s timepieces, with the rest of the building housing other Audemars Piguet operations, including customer service, offices and a VIP suite on the top floor. Renowned architect and designer Yasumichi Morita created a bold façade to highlight the building’s distinctive structure, drawing on interlacing motifs that reflect a blend of simplicity and refinement, inspired by the manual wind mechanism of an AP watch, symbolizing the brand’s experience and expertise. The designer also incorporated the concept of the Andon lantern, a traditional form of Japanese lighting, which throws a shadow of the watch’s mechanism across the façade, enhancing the outstanding overall image of the building. Yasumichi Morita is one of Japan’s top designers, and is currently going from strength to strength in Hong Kong, Shanghai, Malaysia and New York. He attended the opening with his fiancee, Mao Daichi.
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