Swiss watch manufacturer Longines announced the appointment of tennis great Andre Agassi as its worldwide Ambassador of Elegance Swiss watch manufacturer Longines announced today the appointment of tennis great Andre Agassi as its worldwide Ambassador of Elegance. The 37-year-old tennis icon, who retired from the world of professional play one year ago this week, has focused much of his time during the past 12 months on his charitable foundation. One of the most admired players in the world as much for his exceptional sporting achievements as for his generosity on and off the court in giving of himself to the game and to his fans and to those less privileged than himself through his charity work, Agassi perfectly personifies the core values this 175 year old watch company and underlines the Longines communication claim that "elegance is an attitude". Andre Agassi did not always have it easy. His rise to fame came from a natural talent as well as through sheer determination, hard work and a constant quest for precision and excellence in a professional career that started in 1986, making him at 37 years old already a "veteran" in the tennis circuit and a living legend: He won 17 ATP Master Series tournaments, more than any other player. He is one of only five male players to have won all four Grand Slam singles events during his career and the only player in the open era to have won every Grand Slam singles title, to have won the Tennis Masters Cup, to have been part of a winning Davis Cup team and to have won an Olympic gold medal. In the same way, the Swiss watch brand Longines, with its number of horological prizes during the great exhibitions making it "the most rewarded watch company in the world", has won respect and acclaim over its 175 years of existence in a constant search of renewal and performance, growing from a small Swiss cottage industry to an international brand. Both Agassi and Longines also share the same core value of "elegance", elegance being not just how you look but intrinsically who you are, summed up in the Longines communication claim "elegance is an attitude". Through his attitude to the world of tennis, as illustrated by his characteristic double-handed kiss to his fans at the end of a match, and his untiring giving of himself through The Andre Agassi Foundation, Agassi has become a role model to thousands of youngsters around the world and a source of hope to the underprivileged children who find in his Boys & Girls Club and the Andre Agassi College Preparatory Academy a second chance to succeed in life. The professional tennis player may have retired but his elegance lives on in his untiring support of the game and of the future stars of tomorrow. The Swiss watch brand Longines has a history of nearly 130 years at the service of sport and timekeeping and in this its 175th anniversary year it has taken on the role of Official Timekeeper of the renowned Grand Slam tournament of the French Open at Roland Garros - won by Agassi in 1999. In choosing to sign Agassi as its new worldwide ambassador of elegance, Longines underlines its link with the world of tennis as well as its support for humanitarian ideals. As such Longines will support The Andre Agassi Foundation through partnership of the gala Grand Slam for Children event in October and the creation of special limited edition timepieces of its new sport collection to be donated for auction for The Andre Agassi Charitable Foundation. Speaking about this new partnership, Walter von Känel. President of Longines, remarked, "We are proud at Longines to have Andre Agassi as part of our family of ambassadors. His exceptional sportsmanship, achievements and generosity of heart make him a perfect illustration of our company's values and goals" For his part Agassi said, "I am honoured to have been chosen to represent and take my time by the prestigious Swiss watch brand of Longines. I believe that "elegance is an attitude" truly sums up what life is all about and is what we strive for everyday through the work of the Foundation". Based in Saint-Imier, Switzerland, since 1832, the Longines maison can boast 175 uninterrupted years of watchmaking expertise and more than 125 years of sporting heritage as timekeeper for world championship events and partner of international federations. Located in more than 130 countries, Longines is part of Swatch Group S.A., leading world manufacturer of timepieces.
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