Happy Day Swiss watches - New Watch Museum

Swatch Group

In the space of twelve months, the Swatch Group has seen its sales increase...
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Bulgari

Rising to a height of 56 metres, the Bulgari Ginza Tower houses the largest...
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Harry Winston

At the end of 2007, Harry Winston took possession of its new watchmaking ma...
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Piaget

To accommodate its development, Piaget is carrying out major expansion work...
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Marvin Watch

After a lengthy period of inactivity, Marvin is back in business with Jean-...
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New Watch Museum

Friday, 21 September 2007

IWC has combined modern architecture and a multimedia display concept in a refined, informal ambience to make its newly opened museum an experience for watch lovers. In conjunction with the extension of its premises, IWC is celebrating a further milestone. With a surprising museum concept, the watch manufacturer is housing its precious exhibits and its 139-year company history in a contemporary and luxurious surroundings. Watch enthusiasts will experience the past and present of the mechanical luxury watch in an authentic ambience, which reflects the corporate identity of this old-established company. The relaxed atmosphere of a gentlemen’s club makes the journey through time a special experience. A multimedia display cabinet, lounge furniture with audio listening stations and interactive screens permit an in-depth examination of the exhibits and background information on various levels