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Peter Ho/Tag heuer

Thursday, 28 June 2007

The world 4th largest luxury watch brand Tag Heuer held a press conference in the Atrium of Beijing Oriental Plaza to announce Peter Ho as its new ambassador for China mainland, Hong Kong and Taiwan regions. Over 130 Chinese media from all parts of China attended this event to witness this significant moment. On the press conference, Mr. James Cheng - the General Manager of LVMH Watch and Jewelry China gave a welcome speech and explained the insides of their cooperation with Peter Ho. Peter Ho’s new ad visual – What are you made of was unveiled on the ceremony. This event attracted great social impact and around 500 audience and crowds of Peter’s big fans. Peter Ho is one of the most popular stars in China and has achieved great success in both acting and singing. The most important is that he has positive life attitude and value perfectly matching the idea of TAG Heuer “Pursuit, Prestige, Performance, Perfection”. On the press conference, Mr. James Cheng - the General Manager of LVMH Watch and Jewelry China presented Peter a TAG Heuer Carrera Chronograph, with which Peter took a catwalk with beautiful models to present TAG Heuer’s spirit of “ Fusing Sports with Glamour”. Not only such, the press conference was pushed to the climax by Peter’s singing of his new CD album – Think about you....... All his fans and media were deeply touched by his sincerity and passion.