A new chapter in the history of Montres Charmex: the brand is celebrating 80 years of activity, 80 years of quality, 80 years of meticulous work and precision at the service of exceptional timepieces.
To commemorate this anniversary, Montres Charmex is bringing out the new JUBILÉ 1926 – 2006 collection.

Perfection and tradition

Montres Charmex’s history began in 1926 when Max Bürgin, the grandfather of the current director Frank M. Bürgin, started his apprenticeship as a watchmaker in the Swiss village of Bubendorf.
At that time, the watch sector was still untouched by mass production and everything depended on quality. A watch was not an accessory, but an object of a lifetime, and manufacturers proudly displayed their skills and craftsmanship. Montres Charmex strives to create watches that preserve and enhance the quality, design and functional criteria of models from the past, thereby setting itself apart from the largescale manufacturing that is a feature of our times. The company likes to recall the words of Sir Henry Royce, co-founder of Rolls-Royce: “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it!” Attention to the subtlest of details and the peerless quality of the materials used: this is what represents the essence of true perfection for Montres Charmex.

Looking towards the future

The growing success enjoyed by Montres Charmex SA during its 80 years of existence has given it confidence and hope for the future.  The JUBILÉ 1926 – 2006 collection encapsulates this confidence and hope. It comprises five new models to be introduced over the next five years. A blend of tradition and innovation, the collection draws on Charmex’s long experience in manufacturing quality watches. Not only does it highlight the heritage of watchmaking savoir-faire, it also finds unique expression through the tireless attention paid to its design and technique. To perpetuate today the expertise of yesterday to be better prepared for tomorrow: that is the challenge the brand has set itself with the annual unveiling of a new automatic timepiece in a limited edition.

Signs of the time: 2007 RÉSERVE DE MARCHE

The JUBILÉ 1926 – 2006 collection comprises five exceptional mechanical timepieces. While housing different complications, they have the same extremely elegant case. Each model will be manufactured in a limited edition of 200. Avid collectors can buy the complete JUBILÉ 1926- 2006 collection. One new model will be presented each year and, in 2011, Charmex will offer a finely-crafted box with the fifth timepiece to house the entire collection.

Charmex, the quest for perfection

It took Charmex’s watchmakers more than a year to design and produce the first model for the JUBILÉ 1926 – 2006 collection. This timepiece, which has its own special charm, is now ready to be presented and admired. The case comprises four separate pieces, each with a tolerance of less than 1/10 mm. The conical shape of the threads for the screws guarantees that the case is not scratched when the screws are turned. The blue screws harmonise with the blued, polished hands, as well as the blue of the power reserve indicator. This play of colours is repeated on the plate, which has “Limited Edition” engraved on it. The chamfered attachments bring an air of fantasy to the case’s refined lines.

The RÉSERVE DE MARCHE movement is manufactured with traditional craftsmanship by Dubois-Dépraz, a movement manufacturer nestled in the heart of the Joux Valley, in Switzerland. The rotor is rhodium-plated and snailed and has a Côtes de Genève decoration. The blue logo has been engraved with meticulous care. The bridge is circular-grained and
the edges fluted.

• Automatic Dubois Dépraz Cal. 7000, 21 rubies, Rhodium-plated, snailed rotor, with Côtes de Genève decoration
• Blue engraved logo, blued screws, circular-grained bridge
• 44-hour power reserve
• Hours, minutes, date, mechanical power reserve indicator
• Case: • 10 micron rosegold plated stainless steel, Ø 42.5 mm, fluted edges, chamfered attachments.
• Anti-reflective, scratch-resistant sapphire crystal.
• Sapphire back, 6 blued screws, conical threads
• Water-resistant to 50 metres.
• Dial:Silver
• Polished, blued steel hands
• Strap: Black leather - Double folding clasp, engraved logo
• Other version:10-micron yellow-gold-plated or stainless steel case
• Champagne-coloured dial
• Edition limited to 200 pieces.
• Retail price without VAT CHF 3’240.- (stainless steel) / CHF 3’710.- (gold plated).