Louis Erard is attracting growing interest in Switzerland and worldwide. The watch-maker is now breaking into the sports segment with a younger, more dynamic line that is nonetheless as classic and understated as the Brand’s other creations. La Sportive is an entirely new collection that strengthens Louis Erard in its design and marketing challenge – producing aesthetic watches driven solely by mechanical movements, sometimes even accompanied by small complications, at affordable prices.

Cases, dials and flanges have thus taken on a more contemporary, luxurious feel, backed up by imitation crocodile leather bracelets with white stitches, neatly combining modernity and sophistication.
The three models that make up the La Sportive collection, GMT, Day/date and Chronograph, proudly sport round, oversized (42 mm) stainless steel cases and rotating flanges. The dial is black or white and straps are available in black or brown leather, or can be fix on a stainless steel bracelet.
Simultaneously sporty, understated, distinguished and elegant, the La Sportive collection will win over even the most demanding, young or not so young, looking for reasonably priced Haute Horlogerie.

The watches are on sales HERE